Monday, September 21, 2009
Fast Food Worth Eating!
When conversation turns to restaurants that buy seasonal ingredients from area farms, fast food restaurants usually do not come to mind. Unless you’re talking about Chipotle Mexican Grill! When Steve Ellis opened his first Chipotle Mexican Grill in Denver in 1993, he knew that his success depended on the fresh, flavorful ingredients in the restaurant’s hand-prepared salsas and guacamole and on the marinade and dry rubs used on the never-frozen chicken, pork, and beef grilled on-site. For Chipotle and its suppliers, naturally raised animals are those served vegetarian feed and given neither antibiotics nor added-growth hormones. This goes far above and beyond the USDA’s requirements for “natural” meat. The company’s success has come because customers are willing to pay a little more for great-tasting, fresh food! To learn more, visit their website at http://www.chipotle.com/ and read their manifesto. Bon Appétit!